He Lost $500M in One Minute — Then Bought 17 Amazon Brands Back
What happens when your $500M fund collapses on a single Zoom call?
Brian Burt, founder of Canopy Management, lived it — and came back stronger. In this episode of Founder to Founder, we talk about scaling an Amazon agency, managing 100+ people with zero micromanagement, and what it really takes to win in e-commerce in 2025.
🔥 You’ll learn:
• Why Amazon agencies collapsed — and how Canopy survived
• How Brian built a $100M fund by acquiring 17 businesses
• What products actually work on Amazon today
• The “pods + profit share” model that scales teams fast
• How to attract M&A investors without chasing them
• Performance-based pricing: why it works (and when it doesn’t)
If you’re building an agency, brand, or buying businesses — this is your blueprint.
📌 Want to break down your own business model?
Book a strategy session with me: https://intro.co/SardorUmrdinov?source=intro
💬 Which would you try first — launching your brand or acquiring one? Let me know in the comments.
